Can you develop disruptive technology-enabled solutions to help enrich the lives of patients living with mBC?

Innovation Challenge Primary Resources

The following materials provide background information on metastatic breast cancer (mBC), as well as information outlining patient needs specific to mBC.

Additional Resources

The websites below are neither owned nor controlled by Pfizer. By clicking the links below you will leave the website. Links to other websites are provided as a convenience to the viewer. Pfizer accepts no responsibility for the content of linked sites.  Pfizer does not endorse and is not responsible for the content or services of these sites.

The additional resources below provide inspiration as you develop your submission. 


IBM Think Academy, November 21, 2014., November 12, 2015., April 3, 2014.


UX Mastery, September 15, 2014.


Explore the following articles and podcasts for more information about mBC, human-centered design techniques, patient journey maps, and wireframes.

Design Thinking

Amy Cueva, Founder and Chief Experience Officer at Mad*Pow, September 27, 2016.

Lorraine Chapman, Senior Director of Healthcare at Macadamian Technologies, January 18, 2016.

Journey Maps

Macadamian Technologies.

Megan Grocki, Experience Strategy Director at Mad*Pow, September 16, 2014.


Chris Mears, User Experience Consultant at CJM Consulting LLC, April 25, 2013.

Nicole Saidy, Web Designer, February 16th 2015.

Emily Grace Adiseshiah, Marketing Content Editor at Justinmind, March 2, 2016.

Additional mBC Research

2016 Metastatic Breast Cancer Alliance. All Rights Reserved.